AXE FINE FRAGRANCE


AXE launched a new Fine Fragrance Collection that smells finer
than the finest fragrances and nothing says fine fragrances more than
shiny bergamont slices flying around Lil Baby in a GOAT head.


      

      

     

Art Director: Me (Sophie)
Copywriter: Jacob Knight-Thomas
ACD: Rahim Masunu & Garrick Sheldon
CD: Mik Manulik




The Lil Baby lip bite had it’s moment :’